Another day, another celebrity filing a trademark application to coopt an everyday expression. At the center of this case: Kylie Jenner and the household wakeup call “Rise and Shine”. Following the online explosion of a video of Jenner serenading her daughter with the familiar refrain, she immediately sought to capitalize on the phenomenon by selling sweatshirts with a logo [...]
Ohio State University’s toughest opponent this season is not on the football field, but in Washington D.C. – the United States Patent and Trademark Office. OSU recently applied to trademark the mark “THE” in order to protect a line of t-shirts and hats sporting the word in large letters above a very small school logo[1]. The USPTO responded to [...]
Lebron James’s recent bid to claim “Taco Tuesday” was a shot and a miss. After weeks of Tuesdays dedicated to shouting, embarrassing his kids, and eating tacos on Instagram, on August 15th Lebron James Trademarks LLC filed an application with the United States Patent and Trademark Office (“USPTO”) to trademark the phrase for use in advertising, marketing, and social [...]
This is the final post in our series about trademarks, “Trademarks: Knowing When to Get One and How to Protect One.” I have a trademark. How do I protect it? Once you have a trademark, you still need to protect it by (1) preventing loss of the trademark and (2) watching out for other use of the mark. First, [...]
This post is part of our series about trademarks, “Trademarks: Knowing When to Get One and How to Protect One.” Check back soon for our next and final post in the series, “I have a trademark. How do I protect it?” How do I actually get the trademark? Once you determine that no one else is using your [...]
